The pour cost of your glass pour should be the same as the wholesale cost of one bottle-that is, about 20-25%. This heightened need to get your money back on that bottle will influence your pricing decisions. Once you open a bottle to pour a glass, it won’t last as long as one that is fully corked and sitting in your bar inventory. You also need to know the limits of your wine. (Note: There are many outside factors that will affect the scope of this range such as your establishment’s location and its competitive environment.) In my experience, most bars will comfortably price wine by the glass at around $9-15 per glass. Knowing these will help guide you in determining what wines to feature in your program as offerings by the glass. When it comes to pricing, you should know how much is too expensive for your customers, and how low you are willing to set prices. That means you should know your clientele.
#Target wine glasses how to
Now that we’ve briefly covered wine by the bottle, let’s go over how to price wine by the glass…Īs I said when discussing distributor sales reps, you should know your business better than anyone. Some establishments will set lower prices, depending on how quickly they want to go through bottles and the level of demand for those bottles.Įvery establishment will experiment a bit with pricing, especially if they are new and just getting to know their customer base. (This means a pour cost of ~20-25%, or profit margins of ~75-80%, not accounting for variance/waste.)īut when you start reaching around or above $30-50 per bottle, this rule might not be effective for your clientele. Most on-premise establishments price wine bottles at four to five times the wholesale price of the bottle. The Basics of Pricing Wine by the Bottleīefore we dive into the specifics of wine by the glass, let’s briefly cover how to price wine by the bottle. Here’s what you need to consider when deciding how to price wine by the glass.
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Still, it can feel like there are a multitude of approaches to choosing what to offer by the glass and, more specifically, pricing these offerings.
#Target wine glasses full
It’s a great option for guests who want to try different wines and/or don’t want to feel obligated to order full bottles. Offering wine by the glass is fairly standard in most establishments. Getting the most out of the prices for your wine by the glass offerings can be a constant battle.